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Just in Time for FIFA World Cup: DAZN Now Available on Foxxum CTV OS

PRESS RELEASE / November 22, 2022

Foxxum, leading provider of innovative CTV solutions today announced the launch of the premium live sports service DAZN in Germany, Italy, and Spain – just in time for the FIFA World Cup. 

 

The cooperation additionally entails further territorial expansions covering DAZN’s rollout plans. It will also meet the demand for the DAZN app from existing Foxxum CTV OS clients that will subsequently onboard within the next year, following the initial launch on Vestel devices. 

 

DAZN offers both live and on-demand streaming of live football events such as the Bundesliga and UEFA Champions League, plus other European top football leagues. DAZN can be accessed through an annually or monthly paid membership which provides sports fans – in addition to football – with a wide range of live sport events from the US and beyond such as the NFL (American football), NBA, NCAA College Football and College Basketball NBA (basketball), as well as the UFC (MMA), EHF Champions League (handball) and MotoGP (motorsport) among others. Subscribers can also enjoy a broad selection of different sports programs including boxing, winter sports, tennis, darts, cycling and many more.

 

“DAZN has been a highly demanded premium TV app by our customers as sports entertainment is and will remain one of the core types of content that is preferably consumed on CTV. Therefore, we are very proud to add DAZN to Foxxum CTV OS, kicking off a long-term partnership”, says Ronny Lutzi, CEO at Foxxum GmbH.

 

Peter Parmenter, EVP Business Development at DAZN said: “A key priority of ours at DAZN is to partner with businesses who are able to support us on our mission to get our premium content to reach even more people. Therefore, we are delighted to embark on this partnership with Foxxum.” 

 

 

ABOUT DAZN

DAZN is the world’s leading sports entertainment platform. The only global digital sports broadcaster, DAZN is live in over 200 countries and is a market-leader in Italy, Japan, DACH and Spain where it holds top-tier domestic football rights.

 DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.

DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit www.dazngroup.com.

 DAZN is leading the charge to give sports fans around the world access to sports entertainment anytime, anywhere. DAZN is available on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles, ensuring that fans have access to ground-breaking rights catalogue and slate of incredible content. In the UK and globally, DAZN can be accessed on Samsung, LG, Sony and Panasonic Smart TVs and on Games Consoles including Playstation and Xbox. Subscribers also have access to DAZN on their Amazon Fire TV, Amazon Fire TV Stick, Google Chromecast and Apple TV and find the app on their iPhone, iPad, android and mobile.

 

ABOUT FOXXUM

Foxxum is a global leader in the development, operational, and commercial marketing sector for innovative smart TV solutions. As an established pioneer in this field, Foxxum works closely with leading companies at all stages of the global consumer electronics value chain to develop smart TV solutions – from silicon vendors to device manufacturers and network operators. Worldwide partnerships with premium broadcasters and video-on-demand services, video producers and distributors allow Foxxum to provide an industry leading content portfolio, containing the most important global content brands as well as country specific local content providers. Foxxum’s development and platform expertise offers viewers the best possible smart TV user experience, with innovative smart TV technology, a global entertainment content portfolio and an outstanding design. Foxxum provides its clients with highly innovative solutions, which include the possibility of jointly tapping into profitable revenue streams in a technology sector with enormous growth potential. For more information, please visit www.foxxum.com


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Newest Release: South African AVOD App Todazon Available on Foxxum CTV OS

ANNOUNCEMENT / November 16, 2022

The innovator of smart TV solutions, Foxxum, is elated to announce the addition of the AVOD app Todazon which will be available worldwide on Foxxum CTV OS. In addition, Todazon’s selected content will also be featured on Foxxum’s AVOD service rlaxx TV in South Africa and Kenya with more African countries to follow.

 

Todazon is an AVOD streaming service from South Africa and offers on demand and live TV channels that feature news, music, sport, and entertainment programs among other categories. The wide range of movie genres span from documentaries and crime to romance and horror, ensuring a variety of content to choose from.

 

“We are very excited about the partnership with Foxxum. This will enable Todazon to reach more customers on Connected TVs and also on rlaxx TV. We are looking forward to growing and strengthening our relationship with Foxxum and also attracting more viewers.“, says Tshepo Phasha, CEO at Todazon.

 

“We are very proud to be able to realize two projects with Todazon: the launch of their app on Foxxum CTV OS for our worldwide customers and the subsequent launch of their selected content on rlaxx TV for our respected viewers in South Africa and Kenya”, says Ronny Lutzi, CEO at Foxxum GmbH.


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New and Improved Design: Foxxum Relaunches SX3 App

ANNOUNCEMENT / October 24, 2022

Foxxum, the innovator of smart TV solutions, relaunches the new SX3 app – formerly known as Super3 – from the company Corporació Catalana de Mitjans Audiovisuals (CCMA) on Foxxum CTV OS. SX3 is now also available worldwide.

 

Super3 is a Catalan public television channel broadcasting. Their latest SX3 app features new and improved designs and logos, as well as a broad selection of entertaining videos from the TV station’s animated series, plus an array of games and music in Catalan and some English programs for children up to 14 years old.

 

“We are excited to relaunch SX3 on Foxxum CTV OS and to offer their educational and fun children’s content to viewers worldwide”, says Ronny Lutzi, Founder and CEO at Foxxum GmbH.


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Foxxum Expands Foxxum CTV OS with New Duck TV App

ANNOUNCEMENT / October 12, 2022

The innovator of smart TV solutions, Foxxum, has added the kids TV channel app Duck TV from Mega Max Media s.r.o. to Foxxum CTV OS.

 

Duck TV is s a kids TV channel which offers wholesome, educational, fun, and relaxing programs for infants and toddlers. The non-violent content is created under supervision of child psychologists and features educational animations and mini cartoons with fun characters that are engaging and relaxing to watch together with their parents. The content is made to help develop the child’s cognitive and auditory abilities, with programs that contain numbers, letters, shapes, and some real-life situations.

 

“We are very happy to include Duck TV to Foxxum CTV OS and expand our portfolio with such an entertaining and educational children’s TV channel”, says Ronny Lutzi, founder and CEO at Foxxum GmbH.


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Foxxum Expands Foxxum CTV OS with RTL+ Premium App

PRESS RELEASE / September 28, 2022

Foxxum – one of the leading providers of innovative CTV solutions for TV manufacturers and content providers – expands its portfolio with the leading German streaming service and makes the RTL+ Premium app available on Foxxum CTV OS in Germany.

 

RTL+ is the streaming service of RTL Germany. The diverse video offer spans from fiction to reality series and from documentaries to live sports events. This includes RTL+ Originals like Sisi, Strafe, Are you the One?  as well as future content such as Das Haus der Träume, Prince Charming or Schalke 04 – Zurück zum Wir. In addition, RTL+ features exclusive soccer tournament from the UEFA Europe League and the UEFA Conference League as well as soccer event livestreams. Users can also access highlights such as Gute Zeiten, schlechte Zeiten (GZSZ) and Alles was zählt (AWZ) via the RTL+ Premium app even before the TV broadcast.

 

RTL+ packages include Free, Premium (4,99 euros per month) and Max-Paket (9,99 euros per month).

 

Dirk Hannappel, Head of Sales & Business Development RTL+: “The partnership with Foxxum is an important step for us regarding our distribution strategy. We really look forward to the collaboration and that even more people will be able to easily and comfortably access RTL+ via the big screen in the future.”

 

“We are tremendously happy to partner with such an established and popular German media company as RTL Germany. The RTL+ Premium app will not only help us increase our reach in Germany, but will also perfectly complement our existing portfolio”, says Ronny Lutzi, CEO and founder of Foxxum GmbH.

 

 

 

About Foxxum
Foxxum is a global leader in the development, operational, and commercial marketing sector for innovative smart TV solutions. As an established pioneer in this field, Foxxum works closely with leading companies at all stages of the global consumer electronics value chain to develop smart TV solutions – from silicon vendors to device manufacturers and network operators. Worldwide partnerships with premium broadcasters and video-on-demand services, video producers and distributors allow Foxxum to provide an industry leading content portfolio, containing the most important global content brands as well as country specific local content providers. Foxxum’s development and platform expertise offers viewers the best possible smart TV user experience, with innovative smart TV technology, a global entertainment content portfolio and an outstanding design. Foxxum provides its clients with highly innovative solutions, which includes the possibility of jointly tapping into profitable revenue streams in a technology sector with enormous growth potential. For more information, please visit www.foxxum.com

 

 


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NBCUniversal’s All-Reality Streaming Service – Hayu – Launches on Vestel Devices in 22 Countries in Partnership with Foxxum

PRESS RELEASE / September 21, 2022

Hayu – the all-reality subscription video on demand (SVOD) streaming service from NBCUniversal – has partnered with Foxxum – innovator in cutting-edge smart TV solutions for international TV manufacturers and content providers – to launch the Hayu app on Vestel devices in 22 countries. Markets include the United Kingdom, Ireland, the Netherlands, Belgium, Luxembourg, Denmark, Sweden, Norway, Finland, Spain, France, Italy, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary, Czech Republic, Germany, Austria and Portugal.

 

Hayu offers viewers who are fans of the reality genre top reality TV content including The Real Housewives, Below Deck, Million Dollar Listing and Top Chef.  As the must-have SVOD service dedicated to reality programming, Hayu offers an extensive choice of over 9,000 episodes of top-quality unscripted content with a variety of sub-genres in English language including: Home and Design, Dating, Cooking, Fashion and True Crime.

 

Foxxum specializes in innovative smart TV solutionswhich are developed in close collaboration with their customers, at all stages of the global consumer electronics value chain, from silicon vendors to device manufacturers (OEM), CE brands, TV operators and content providers.

 

We are delighted our users will now be able to enjoy Hayu’s entertaining content on their Vestel smart TVs and watch the great variety of high-profile and popular reality shows. This marks a significant addition to our premium app catalog, and we are certain that our footprint and platform’s user experience will enhance Hayu’s global audience,” says Ronny Lutzi, CEO at Foxxum GmbH.

 

We are pleased to make Hayu – and its world-renowned reality TV content – even more accessible to fans of the genre across Europe,” commented Hendrik McDermott – Managing Director, Direct-To-Consumer, Global. “Already the premiere destination for must-watch reality content globally, Hayu is building on its multi-territory collaboration with Foxxum, making it easier for Vestel customers to access Hayu’s extensive content offering.”

 

Ends

 

 

About Hayu

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – available in 29 markets including: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Iceland, India, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, the Philippines, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, and the UK on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com

 

Shows and episodes are downloadable to watch-on-the-go – all ad-free. The majority of TV shows debut on the service on the same day as their US launch, including: The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu’s sub-genres of reality content: Home & Design, Dating, Fashion, True Crime.

 

ABOUT FOXXUM
Foxxum is a global leader in the development, operational, and commercial marketing sector for innovative smart TV solutions. As an established pioneer in this field, Foxxum works closely with leading companies at all stages of the global consumer electronics value chain to develop smart TV solutions – from silicon vendors to device manufacturers and network operators. Worldwide partnerships with premium broadcasters and video-on-demand services, video producers and distributors allow Foxxum to provide an industry leading content portfolio, containing the most important global content brands as well as country specific local content providers. Foxxum’s development and platform expertise offers viewers the best possible smart TV user experience, with innovative smart TV technology, a global entertainment content portfolio and an outstanding design. Foxxum provides its clients with highly tailored solutions, which includes the possibility of jointly tapping into profitable revenue streams in a technology sector with enormous growth potential. For more information, please visit www.foxxum.com.  


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Foxxum OS 4 Launches With El Araby Group

PRESS RELEASE / September 1, 2022

The innovator in cutting-edge smart TV solutions, Foxxum, acquires the Egyptian electronics manufacturer El Araby Group as lead customer in Egypt, Middle East, and Africa for Foxxum OS 4 built on RDK in combination with the Amlogic SoC.

 

Foxxum recently announced its latest release of its operating system for Connected TVs, Foxxum OS 4, which will seamlessly integrate streaming services and applications across all devices within a single OS, while maximizing platform revenues for OEM and TV brands around the world. Due to their long-standing cooperation, El Araby group will now pioneer in the launch of this game-changing Foxxum OS 4 on their CTV devices, profiting also from Foxxum OS 4’s unique revenue share of up to 70% as licensee of the Mission One JVA (Joint Venture Alliance).

 

The El Araby Group, one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa, manufactures and markets a wide range of engineering products such as TVs, home appliances (refrigerators, washing machines, etc.), and audio systems among an array of other electronics and appliances from brands such as Sharp, Tornado, and Toshiba. El Araby has recently completed investments in Kenia, Sudan and South Africa to expand the geographic footprint as the regional market leader.

 

“El Araby has made important investments into expanding the TV business in our target regions. We just recently investigated several CTV OS alternatives and my team came out with a clear statement: “Foxxum OS 4” will be a game changer and outperforms alternatives by far in all dimensions. The best possible choice for us. I am looking forward to continuing our great partnership with Foxxum ”, says Mohamed Mahmoud El Araby, CEO and Chairman of El Araby.

 

Through this collaboration, Foxxum OS 4 will be available on all upcoming El Araby smart TV devices, providing all must-carry streaming services and applications within an exceptional UI with customized recommendations while being the most cost-efficient CTV design available on the market. Another major benefit is the Master CTV Reference Product (MCRP) Foxxum OS 4 comes with, which can be manufactured entirely by the licensee.

 

“Foxxum OS 4 is designed and developed to maximize monetization for our partners. We are delighted that our long-time customer and partner El Araby will be the first to launch and benefit from this next-level Foxxum OS 4. While many companies lately struggled with declining volume, El Araby is growing and investing into building new production facilities across the African continent as well as into a strong increase in its R&D capabilities. One of the future stars in the industry. Very adorable people. A perfect partner to create a lasting success. We are excited to welcome El Araby as one of the selected licensees within the Mission One JVA, which ensure our partners a real entrepreneurial participation.” says Dirk Wittenborg, President of Foxxum GmbH.

 

 

ABOUT EL ARABY GROUP

El Araby was established in 1964, and the group company presents about 4000 different SKU’s in 23 product categories. Engaged in both manufacturing and marketing of high-quality products El Araby is dedicated to preserve as well as grow their market leading position not only in Egypt but in all markets, they operate in. The company exports to many countries in Africa, Middle East and the CIS region. The number of employees in El Araby Group amounts to 43,000. Visit El Araby group’s website at www.elarabygroup.com 

 

 

ABOUT FOXXUM

Foxxum is a global leader in the development, operation, and commercial marketing for innovative smart TV solutions like the Foxxum CTV OS. As an established pioneer in the sector, Foxxum works closely with leading companies at all stages of the global consumer electronics value chain to develop smart TV solutions – from silicon vendors to device manufacturers and network operators. Worldwide partnerships with premium broadcasters and video-on-demand services, video producers and distributors allow Foxxum to provide a best-in-class content portfolio containing the most important global content brands as well as country specific local content providers. Foxxum’s development and platform expertise offer viewers the best Smart TV user experience possible, with innovative Smart TV technology, a global entertaining content portfolio and an outstanding design, which includes the Foxxum CTV OS. Foxxum provides its clients with highly tailored solutions, along with the possibility to jointly tap into profitable revenue streams in a technology sector with enormous growth potential. Further information can be found at www.foxxum.com.


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Foxxum OS 4 Enters Pay-TV With BCN Digital In India

PRESS RELEASE / August 31, 2022

Foxxum, the creator of the Foxxum OS 4 and innovator in cutting-edge smart TV solutions, brings Foxxum OS 4 to Pay-TV in India together with The Bhimavaram Community Network Digital (BCN Digital, India).

 

Foxxum OS 4 was developed to equally satisfy the requirements of Retail TV Brands and Pay-TV Operators. The decision to have Foxxum OS 4 based on RDK led to quickly growing interest in international Pay-TV markets leading to the first contract signed only two weeks after the official announcement.

 

BCN Digital, one of the most established operators in its region, has over 2,300 Sub Operators in Andhra Pradesh State and Telangana States of India.

 

“BCN Digital invested into expanding into IPTV and reach to many regions of India. To establish full customer satisfaction everywhere and give them the best experience, we were in search for a solution that provides the best service to customers and furthermore allows us to be in full control of our very own Set-Top-Boxes. We immediately realized that Foxxum is the only CTV and STB OS provider who comes along with a realistic partnership approach”, says R Srinivasa Raju, CEO and Chairman of BCN Digital.

 

“We are delighted to bring Foxxum OS 4 to BCN Digital. BCN Digital will be the first Pay-TV partner to launch Foxxum OS 4 and benefit from our CTV OS partner model. BCN Digital´s strategy and go to market approach is a reference model for low-income growth regions. We are looking forward to experiencing the upcoming growth together and we are very excited to welcome BCN Digital to the family!”, says Ronny Lutzi CEO of Foxxum GmbH.

 

 

ABOUT BCN DIGITAL

Bhimavaram Community Network is one of the largest MSOs in India offering Digital Cable TV services. As a leading Digital Cable TV service provider and high-speed Broadband operator, the company subscription is about a million households in over 50+ towns throughout Andhra Pradesh and Telangana. The company has over 2300 Sub Operators and provides customers with high-quality picture and sound, including 260+ SD channels and 50+ HD channels in addition to value-added services, such as VOD, at an affordable price. The Company’s mission is to simplify and enhance entertainment experience of its customers by offering quality services and products that give them the choice to relax and enjoy themselves wherever they are. For its IPTV and OTT services, BCN signed up with Tata Elxsi as its Systems Integrator, Broadpeak as its CDN solution provider, Irdeto as its security provider, Skyworth as its RDK STB supplier and many others.

 

 

ABOUT FOXXUM

Foxxum is a global leader in the development, operation, and commercial marketing for innovative smart TV solutions like the Foxxum CTV OS. As an established pioneer in the sector, Foxxum works closely with leading companies at all stages of the global consumer electronics value chain to develop smart TV solutions – from silicon vendors to device manufacturers and network operators. Worldwide partnerships with premium broadcasters and video-on-demand services, video producers and distributors allow Foxxum to provide a best-in-class content portfolio containing the most important global content brands as well as country specific local content providers. Foxxum’s development and platform expertise offer viewers the best Smart TV user experience possible, with innovative Smart TV technology, a global entertaining content portfolio and an outstanding design, which includes the Foxxum CTV OS. Foxxum provides its clients with highly tailored solutions, along with the possibility to jointly tap into profitable revenue streams in a technology sector with enormous growth potential. Further information can be found at www.foxxum.com.

 


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Medientage München Blog Interview with Foxxum President Dirk Wittenborg

PRESS / August 23, 2022

Our president Dirk Wittenborg gave an interview with the Medientage München Blog on how CTVs and CTV OS are already rapidly changing the world of content consumption, the impact of major gatekeepers on the market, and how Foxxum CTV OS and its AVOD streaming app rlaxx TV will help shape the future of the CTV and CTV OS landscape as truly independent providers. Below you can find the English translation of the interview.

 

To read the original interview in German visit the Medientage München Blog.

 

 

Dirk Wittenborg:

The Robin Hood of TV

 

The President of Foxxum wants to defy Amazon, Google, and the other major global tech companies. Strategist Dirk Wittenborg describes how the online giants are already pressuring TV software suppliers. And why, in his opinion, the operating systems will decide how the Connected TV market will be divided up.

In an interview with the Medientage München blog, Dirk Wittenborg outlines what opportunities regional providers have, how money can still be made with TV, and where he sees his role with Foxxum in this.

 

 

Mr. Wittenborg, how do you make money as a CTV OS provider like Foxxum?

 

Until Amazon and Google entered the market, providers were able to make money from both licensing revenues and the marketing of usage time.

 

Today, the only way to make money is to market the time of usage. The money pot is huge, but it is dependent on advertisers discovering CTV for themselves. This is increasingly happening. But the success has to prevail against seemingly invincible giants who are not afraid to use their concentrated power in this competition.

 

You don’t shy away from provocative statements. For example, at the Medientage Special “Connect!” you stated that there had been practically no user innovations in the TV market for decades: So why are the providers of operating systems for Connected TV (CTV) vying for this market anyway?

 

Assuming that in the future all media consumption in the living room will be via streaming (realistically more than 80 percent), we are talking about a market that is huge. In the future, the CTV OS will control the last mile from the device to the sofa.

Whoever is in control decides what is offered. Whoever decides what is offered, controls the money.

 

“TV is the last big market that will be massively changed by the Internet.” – Dirk Wittenborg, Foxxum

 

There are around 1.6 billion TVs in use worldwide. Of these, around 1.2 billion are CTVs. With about 3.5 hours of use per day, we are talking about 1,533 billion hours per year. Since more and more TV sets are connected to the Internet, this total usage time is up for redistribution.

 

With 8 to 12 minutes of advertisement per hour (standard in linear TV), an advertising duration of 20 seconds each, and revenues of $15 per thousand contacts (CPM), we are therefore talking about a market that has a potential advertising value of USD 548 to 821 billion annually. Not all revenues will be generated through advertising. But the market size remains the same, whether it’s through advertising or subscription fees.

 

The chance to redistribute is now luring the big American players. Who knew Netflix, Disney+, Amazon Prime, Pluto TV, Tubi TV, Samsung TV +, Roku Channel 10 years ago? All of them are today’s heavyweights. And the term CTV OS is not older than five years. Besides, the whole competition has evolved from a solely local and regional competition to a global Formula 1 race. And as in Formula 1, the key success factor is money.

 

Compared to this, almost all European TV stations are simply too small to keep up. And most of them have long since missed the moving train and have to settle for managing historic successes with declining significance.

 

The CTV OS will play the all-important role in this race and will be the key to making money.

 

How?

 

How the CTV OS can make money? Well, 10 percent comes from licensing revenue or placement fees on the home page or remote. 90 percent is based on usage time. Services like Netflix or Disney+ or Prime Video account for a large share of usage time, with more than 70 percent combined.

 

These services do not share revenues with the platforms, because without them no manufacturer would be able to sell any TV sets. But this will also change once the consolidation of the CTV-OS platforms begins. Currently, 80 percent of viewing time revenues come from the platform’s own ad-supported services (AVoD/FAST). Take Roku, for example: today it’s already 41 U.S. dollars per device per year.

 

For now, the goal is to get the largest share of TV sets united on one CTV OS. Once that is achieved, the screws will be tightened. In addition, new players will enter the TV market very soon. I’m sure we’ll soon see Microsoft, Facebook/Meta and also Nvidia here.

 

Microsoft has actually now been hired by Netflix as a technology partner for advertising; the streaming service is bringing an ad-supported, lower-priced offering. Are we already off and running yet?

 

At the moment, CTV is gaining massive shares of the overall advertising market and it was the logical consequence for Netflix to add advertising to the model. Even if the step comes much too late. Setting up everything yourself takes too long.

 

All alternatives to Microsoft are competitors of Netflix, directly or indirectly. So Microsoft was the only viable alternative. And Microsoft probably offered the best deal. Just a later switch from AWS to Azure would allow Microsoft to deliver everything to Netflix for free. In the end, it’s not even Microsoft that’s delivering the ad tech, but Xandr. An ad tech company that was recently purchased by Microsoft.

 

I assume this is just one of many steps Microsoft is taking to become a leader in TV. With the completion of the Activision purchase, Microsoft will eventually try to acquire Netflix. Perhaps even alongside acquiring Roku, which was originally created from Netflix.

 

This would take Microsoft from absolute abstention from TV, to the position of market leader within a rearranging TV market in no time. With all components from one source: CTV OS Roku, streaming service Netflix, ad tech Xandr and very deep pockets to outrun everyone else.

 

At the Connect! conference, you outlined a scenario according to which Amazon (Fire) and Google (Android) will – once again – dominate the CTV OS market, which will only be global in the future. What will the consequences be if these two are the new gatekeepers in the TV market?

 

CTVs have removed the regional boundaries of TV as we’ve known it for over 90 years. Disney is a good example. Five years ago, Disney was dependent on regional partners to reach customers. With Disney+, Disney has quickly created direct global access to customers and pulled content from partners.

 

Amazon just recently bought MGM. As a result, MGM content now goes directly to customers via Prime Video. Worldwide. Tech giants like Amazon, Google, Microsoft, Facebook, and Apple will aggressively use their financial power.

 

I just read, “ProSieben is running out of Hollywood movies.” That’s no surprise. CTV allows all content providers to reach end consumers directly. Without sales intermediaries like ProSieben or RTL. Anyone with strong content will go the direct route, and we’ll see more consolidation through buys on the content side, too. What’s left for TV stations is just B-grade or expensive in-house productions. But that’s getting harder and harder with declining advertising revenues.

 

“It used to be: Hollywood produces, the rest of the world distributes and markets. The new reality is: big tech produces, distributes, markets and monopolizes. And all of that is 90 percent controlled from the United States.” – Dirk Wittenborg, Foxxum

 

What does this mean for Foxxum, what is your strategic goal?

 

With Foxxum, we have a CTV OS in the race. But in competition with Amazon and Google or even Samsung and LG, we have a solid challenge to overcome. However, many market players – especially the many regional brands that exist in every country – want an independent provider. Therein lies our opportunity.

 

With rlaxx TV, we have established a very successful ad-financed service that is already present in 26 countries and is attracting a great deal of interest from content providers, especially in the USA, as a truly independent provider.

 

Robin Hood took from the exploiting rich and gave to those in need. I have a certain sympathy for the idea of being the Robin Hood of TV.

 

Content aggregators and channel platform wanted to put themselves into position as gatekeepers; and you do both, platform and OS, with rlaxx TV and Foxxum. Will the boundaries between OTT aggregators and OS providers dissolve?

 

All OS providers establish their own AVOD services. Roku with Roku Channel, Samsung with Samsung TV+, LG with LG Channels, Amazon with Freevee, Google with Youtube. In the end, it’s a double gatekeeper strategy. First the OS to control access to the living room, and then using the power of the gatekeeper to direct viewers to its own service.

 

For some, like Amazon and Google, this is then combined with massive financial incentives to establish their own CTV OS. And big brands succumb to this incentive, like mice that only smell the cheese but don’t notice the trap.

 

What is left of a brand like Philips or Sony when it has been marketed and presented for years in combination with the Google brand? And what happens when Google then suddenly produces its own TV sets? What will the customer buy then? Sony or Google? The cheaper device. And that will then be Google.

 

Amazon has led the way. After first introducing its own CTV OS to many TV brands with many incentives, it has now launched a TV under the Amazon TV brand. Combined with the power of the sales channel, Amazon can arbitrarily influence market shares of competitors, and any brand using the Amazon CTV OS must follow the price dictate of Amazon TV. The customer no longer makes a distinction between the TV brand and the OS brand. As long as the same thing is included, the cheaper product will be bought.

 

What role does (quality) content still play considering these possible developments? After all, it’s expensive and currently THE argument used by services from Amazon to Netflix to Disney+ to achieve reach and money through increasing subscription numbers.

 

Netflix’s rising subscription numbers are already a thing of the past. While Netflix was the undisputed market leader just three years ago, Disney+ is about to overtake Netflix. And meanwhile there is more and more competition: Prime Video, Apple TV+, Disney +, Paramount, Discovery, Peacock, Crackle, Starz and then also regional giants like Jio in India.

 

Talking about quality is only appropriate anyway if you equate quality with quantity. In the constant race for more subscribers, everyone tries to outrun the others. Unfortunately, mostly only by quantity and less by quality. In the end, a good comedy or a good action movie can always be replaced by another one. Therefore, so-called quality content is often interchangeable.

 

Disney is certainly an exception, as the brand itself and the content brands like Marvel etc. are particularly strong. The only remaining differentiation is in the so-called event-based content like sports or music. In other words, things that are only good as originals and that cannot be copied. This is where the money will flow in the future and the prices for such content will continue to explode.

 

„Only those can participate in the game, who can afford to do so financially.“ – Dirk Wittenborg, Foxxum

 

And those are the same ones again. The latest license purchases by Amazon and Apple are proof of that.

 

Furthermore, I believe that content from local cultures will play a stronger role with global distribution. Because today it’s much easier, for example, to bring a Spanish production to the screen globally within a short period of time.

 

You postulate that the platform (OS) will become more important than the streaming service. How can the services still counteract this now? 

 

Some services make it very easy for the big ones like Amazon and Google to expand their position of power. Netflix and Disney are good examples. Every new OS version from Amazon or Google is supported and smaller ones like Foxxum always have to wait. With the effect that TV brands then switch to Amazon or Google due to a timelier availability. But if Amazon or Google succeed in achieving a dominant market share, the streaming services will live to regret it. Because that’s when the power play will really begin.

 

But the big global streaming services have other things to worry about right now and are currently only thinking about how to gain more subscribers, and increasingly, how to avoid the decline. And everyone will be looking more and more at how to cut costs to avoid declining share prices.

 

On a regional level, it is frightening to see how naive many market participants are. Every now and then, there’s a discussion about what the German broadcasters could do. And then someone immediately cries “cartel” – which is ridiculous.

 

“Even if all German broadcasters united to create a streaming service, this service would be a barely recognizable dwarf in context of the current global competition.” – Dirk Wittenborg, Foxxum

 

The solution: all European TV channels on rlaxx TV. That would then be relevant and would establish the balance of power. But in Europe, we love debate and avoid decisions until once again it’s all in American control.

 

Beyond that, many things fail because TV broadcasters believe that all you have to do is make a streaming service and success will come because you are successful as a TV broadcaster. Relative market shares in streaming such as those of Joyn or RTL+ of less than 2 percent paint a clear picture.

 

The regional services simply have to understand that competition no longer takes place on a regional level and that success is only possible if you quickly join forces with old competitors. However, this will probably fail because everyone considers themselves to be the most important part and wants to dominate such a joint effort, and then it all fails in the end.

 

Or in other words, historical success produces big egos that stand in the way of joint action until the inevitable happens and it’s too late.

Dirk Wittenborg was one of the experts at the Medientage special Connect – The Future of TV. The event can be listened to in episode 78 of the Medientage Podcast.

 

About Dirk Wittenborg:

 

Dirk Wittenborg is Co-Founder and President of Foxxum, a CTV Operating System (OS) provider used by major TV Brands worldwide. Inspired by Apple’s introduction of the iPhone shortly before, Foxxum started with the idea to develop a smart set-top box back in 2008. With the rise of smart TVs, Foxxum became increasingly requested to share experience and technical solutions with TV manufacturers helping to capture the upcoming market opportunity. Since its foundation in 2011, Foxxum has grown into a worldwide leader, partnering with major TV brands.

 

In 2020 Dirk and Ronny Lutzi, Co-Founder of Foxxum, launched the FAST/AVOD service rlaxx TV. Within its first 12 months the service was rolled out on 100% of all connected devices, launched in more than 25 countries, and will become a significant revenue contribution to the Foxxum CTV OS in the near future.

 

Before Foxxum, Dirk worked in banking and strategy consulting with one of the major consulting firms. In 1997 he moved on to his first entrepreneurial role by founding a strategy consulting boutique that developed a fast-growing international business within three years, before it was acquired by a software and technology consulting group in 2000. In 2002 Dirk established the investment holding Axxola with majority investments in fashion, education service, coffee and coffee machines, dune buggies, and hospitality in Brazil, Germany, and Spain. He also holds his Foxxum investment through Axxola.

 

Dirk holds a master´s degree in business administration, is passionate about water sports activities, and is a father of five girls.


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Foxxum Announces Foxxum OS 4: A Next-Level Independent Operating System for Connected TVs Built On RDK

PRESS RELEASE / August 10, 2022

Foxxum, the innovator in cutting edge Smart TV solutions, today announced the upcoming launch of Foxxum OS 4: A brand new CTV OS built on the RDK platform.

 

Foxxum announced this new initiative, declaring the new Foxxum OS 4 will seamlessly integrate streaming services and applications across all devices within a single OS, which aims to extend RDK’s success in the set top box and operator sectors into the CTV space.

 

Connected TVs operate on internal Operating Systems, which allow users to access streaming apps, gaming, system operation and more. While some CTV Manufacturers have their own proprietary operating systems, more than 100 million Connected TVs each year from more than 600 TV Brands, license operating systems from third party providers like Foxxum. Foxxum’s current operating system reaches more than 25 million connected TVs worldwide. The new Foxxum OS 4 built on RDK is designed to provide an even more robust service to TV manufacturing partners globally.

 

Foxxum launched its current CTV OS in 2021. Now via their new platform using RDK, Foxxum is elevating Foxxum OS 4 to meet the steeply rising demand of CTV streaming and the varied needs of streaming content on CTVs.

 

As Ronny Lutzi, Foxxum CEO says, “A major complaint of CTV users around the world is friction in the discoverability of content and apps. The new Foxxum OS 4 CTV UI features extraordinary design, easy accessibility, and customizable recommendations for an outstanding viewing experience across CTVs.”

 

Foxxum’s use of RDK will give a major boost to the standardization of Linux based CTVs for premium OTT streaming services that have previously integrated with RDK in the past. As a result, Foxxum OS 4 is now set up to maximize platform revenues for OEM and TV Brands around the world, allowing them to control the user experience in real time. Perhaps most importantly, this new, high-end, independent CTV OS, offers smaller CTV OEMs and Brands a CTV OS from a partner who does not compete directly with them for selling devices to consumers.


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