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WeTV Video Streaming App Launches on Foxxum CTV OS

PRESS RELEASE / June 15, 2022

Kiel (Germany), June 15, 2022 | Innovator of cutting-edge smart TV solutions for TV manufacturers and content providers, Foxxum, is thrilled to announce the partnership with WeTV, a video streaming app launching on Foxxum CTV OS.


As the global streaming platform of Tencent Video, one of the largest online video platforms in China, WeTV is among the top three OTT platforms in Southeast Asian markets such as: Indonesia, Thailand, Malaysia, and the Philippines.


Through this partnership, viewers will be able to access the worldwide available WeTV app which features local, international, and original content with movies, entertainment programs and premium TV series with genres spanning from Chinese and Korean dramas to anime series. Additionally, the content library includes high-quality subtitles in Chinese, English, Korean, Thai, Bahasa Indonesian, Malay, Portuguese, and Spanish.


“By making WeTV available on Foxxum CTV OS, we will be able to provide a wider selection of diverse content as well as strengthen our worldwide offering and we are excited to partner with such a renowned company”, says Ronny Lutzi, CEO at Foxxum GmbH.



WeTV is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, inclusive of selected Chinese, Indonesian, Korean, Malaysian, Philippines and Thai series and movies. Operating as a freemium service, viewers can access some content without the need for a paid subscription and premium content at a small fee. The basic features also include free subtitles.



Foxxum is a global leader in the development, operation and commercial marketing for innovative Smart TV solutions. As an established pioneer in the sector, Foxxum works closely with leading companies at all stages of the global consumer electronics value chain to develop Smart TV solutions – from silicon vendors to device manufacturers and network operators. Worldwide partnerships with premium broadcasters and video-on-demand services, video producers and distributors allow Foxxum to provide a best-in-class content portfolio containing the most important global content brands as well as country specific local content providers. Foxxum’s development and platform expertise offer viewers the best Smart TV user experience possible, with innovative Smart TV technology, a global entertaining content portfolio and an outstanding design. Foxxum provides its clients with highly tailored solutions, which includes the possibility of jointly tapping into profitable revenue streams in a technology sector with enormous growth potential. Further information can be found at


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Foxxum Makes Viu App Available on Foxxum CTV OS

ANNOUNCEMENT / June 13, 2022

Users can now find Viu app, the leading Pan-regional over-the-top (OTT) video streaming service on Foxxum CTV OS.


Viu features premium TV series and movies, in full HD from top content providers, with genres ranging from drama and action to comedy and romance from Korea, Japan, China, Thailand, Indonesia, Malaysia, Myanmar, Turkey, the Middle East, and India.


The content is available in local languages along with English, Bahasa Indonesia, Bahasa Malaysia, Burmese, Mandarin, and Arabic subtitles. The app also features a slate of original productions “Viu Original” and offers both ad supported and premium subscription options.


Viu is available in 16 countries which include Hong Kong, Singapore, Malaysia, Indonesia, the Philippines, Thailand and Myanmar in Asia and Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in the Middle East as well as South Africa.


The app has been launched on selected Foxxum-enabled devices from El Araby (Tornado and Toshiba) and is expected to expand to other devices soon.


“We are incredibly pleased to have added Viu to our portfolio as it expands our reach to 16 important international markets and makes Foxxum CTV OS accessible to other interest groups” says Ronny Lutzi, Foxxum CEO and founder.


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Weyyak App Now Available via Foxxum CTV OS

ANNOUNCEMENT / April 12, 2022

Foxxum, a global leader in the development, operation, and commercial marketing of innovative smart TV solutions, and Weyyak have partnered to make their global VOD app available via Foxxum CTV OS.


Weyyak, the global VOD and live streaming platform, features Middle Eastern productions from countries such as Syria, Turkey, and Egypt – plus exclusive Indian, Bollywood and international movies, TV shows and series, in addition to outstanding originals. The variety of genres within the app’s catalog ranges from action and thrillers to comedy and drama. Weyyak app has been launched on a selected number of Foxxum-enabled El Araby devices and will soon expand to other CTV devices.


“It’s great to be able to offer Weyyak app via Foxxum CTV OS. With our well-established global availability, we can offer end users a diverse and high-quality collection of content from the Middle East and India,” says Ronny Lutzi, Foxxum CEO and founder.


“We are always keen on making our application available on additional devices for more people to enjoy watching our content. Therefore, it is a pleasure to announce that Weyyak is now available via Foxxum CTV OS”, says Nadine Samra, Chief Business Officer of Weyyak.

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Foxxum Adds Plex App to Its Content Portfolio

ANNOUNCEMENT / March 30, 2022

Foxxum has added global streaming media platform Plex to its content portfolio, making it available now on Foxxum CTV OS.


Plex is a free streaming media service, so there is no subscription or credit card required to watch the over 50,000 on-demand titles and hundreds of live TV channels.

The partnership comprises the launch of Plex on select Foxxum-enabled smart TVs worldwide, from brands such as Vestel, Medion, TCL, Toshiba, Telefunken, Noblex, Konka, Hisense, Hitachi and JVC.


Plex offers nearly 250+ channels of free-to-stream live TV, plus tens of thousands of free on-demand movies and TV shows that are available globally – 24/7 (channel and on-demand content availability varies by region). Through this partnership, viewers will gain access to a wide range of TV programming and titles that span various genres – from action and thriller to comedy and kids to world and entertainment news.


“Adding Plex to Foxxum CTV OS definitely strengthens our worldwide content offering. This will give our users, as well as our CTV clients, even more flexibility. At the end of the day, we are looking to offer a product that suits everyone’s needs,” says Ronny Lutzi, Foxxum CEO and founder.

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Foxxum and Radioline partnering to create In-Vehicle Infotainment System (IVI)

PRESS RELEASE / March 11, 2022

Kiel (Germany), March 11th, 2022 | The global smart TV solution provider and innovator, Foxxum, will be working on an In-Vehicle-Infotainment (IVI) solution with Radioline, a global radio and audio provider, after having successfully made Radioline’s smart TV app available on all Foxxum OS-enabled devices in the past.

Radioline’s automotive app offers the largest catalog of 110,000+ local and worldwide radio stations, web-radios, and podcasts (over 10 million episodes), with curated and Premium content catalogs ranging from news, sports, talks to music with channels such as World’s Best and HQ Radio. The app is available in 18 languages, in an intuitive UI designed for in-car experience.

The IVI app features a unique one-touch export of tracks to streaming playlists (Deezer, Spotify, Apple music), search engines, downloadable podcasts, a player, as well as mini- player modes without advertisements, plus, multi-device features where content is synced and can be streamed from several devices – from CTV and mobile to IVI.

“Foxxum has an impressive footprint in Connected TV in a fruitful relationship with us, we are confident in their success in the automotive sector” underlines Xavier Filliol, COO at Radioline.

“We are very pleased to collaborate again with Radioline and build upon our established partnership in CTV, with an IVI radio app which will further expand our presence in the automotive business”, says Ronny Lutzi, CEO at Foxxum GmbH.

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Foxxum Among Finalists at Digiday Video & TV Awards 2022

ANNOUNCEMENT / February 10, 2022

We have some fantastic news to share: Foxxum has been nominated as a finalist at this year’s Digiday Video & TV Awards in the category ‘Best Connected TV Platform’ among the other CTV platform nominees Atmosphere, Digital Remedy, Innovid, Premion and Publica.

Digiday Media is an American media company that delivers news on media, advertising, and publishing topics on a daily basis through its online media magazine, Digiday. Furthermore, Digiday organizes events such as industry summits and awards like the Digiday Video and TV Awards, which recognize technologies, companies and campaigns in the video and TV industries that are modernizing and innovating the scene.

We are beyond proud to be recognized for our expertise and experience which we have gained over the past 10+ years since Foxxum’s founding. During this time, we have become a global leader in the development, operation, and commercial marketing for innovative and customized CTV solutions as well as CTV/smart TV app development solutions and have been working with a wide range of TV brands and OEM manufacturers worldwide such as Hisense, Vestel, Toshiba, TCL, and Sharp.


All of this wouldn’t have been possible without our loyal and amazing team – so many thanks to everyone here at Foxxum for their hard work and dedication.


In addition, our sister company rlaxx TV has been nominated twice in the categories ‘Best FAST Service’ and ‘Best Streaming Service’. This puts rlaxx TV in line with other nominees such as Samsung (FAST Service) and CBS Interactive and Discovery, Inc. (Best Streaming Service).


We look forward to the announcement of the winners on March 24, 2022. For more information about the awards and the full shortlist, you can click here.


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Brand New Foxxum CTV OS Launches with El Araby Group on Mediatek Chipset

PRESS RELEASE / January 4, 2022

Kiel (Germany), January 4, 2022 | The innovator in cutting-edge smart TV solutions, Foxxum, acquires the Egyptian electronics manufacturer El Araby as its first client for the brand new Foxxum CTV OS on MediaTek chipsets.


The El Araby Group – one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa – manufactures and markets a wide range of engineering products such as TVs, laptops, and audio systems among an array of other electronics and appliances from brands such as Sharp, Tornado, and Toshiba.


Through this collaboration, the Foxxum CTV OS will be available on El Araby’s smart TV devices as an additional option to their pre-existing TV line-up. The Foxxum CTV OS was deeply integrated into the underlying TV software from SoC manufacturer MediaTek. By adding a web-based layer, implemented on specially defined OS interfaces to display the TV functions on the UI, each TV function has been rebuilt and improved.


The result is a unified user interface that seamlessly combines TV functionality and connected TV features. Through this web-based approach, the management, customization, and update process of the OS is easier than ever before.


“We took a deep dive into MediaTek’s SoC hard- and software within the last 24 months and launched an amazing new Foxxum CTV OS on MediaTek technology. It runs entirely web-based to allow navigation of the entire CTV from one landing page, integrating linear broadcasting and streaming in one place. This enables our clients to support desired customization with much less engineering. In this way, Foxxum can provide a great growth and cost saving opportunity,” says Mehmet Eroglu, Chief Commercial Officer at Foxxum GmbH.


Foxxum’s CTV OS offers monetization opportunities through interactive and user-friendly ad experiences across the complete ecosystem. Furthermore, through Foxxum’s extensive portfolio, it allows customers to enjoy not just premium global applications but also a wide range of local content worldwide.


“Due to our long-standing cooperation with Foxxum, it was clear to us that we would like to be the first to add the new Foxxum CTV OS to our devices. We see great potential and are certain that the product will be a global success,” says Mohamed Negmeldin, QA Director at El Araby Group


“The Foxxum CTV OS technology makes it much easier to customize the look and feel of our customers’ brand identities and offers all our clients additional monetization opportunities through the integration of ad banners in the TV UI. We are delighted that our long-time customer and partner El Araby will be the first to launch the Foxxum CTV OS. Furthermore, we are excited to offer our customers a great alternative to Google TV, as requested by all our global customers and highly appreciated by all TV brands that are searching for protection against dominance by global tech giants,” says Dirk Wittenborg, President of Foxxum GmbH.

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Foxxum and Cinemo to Power Connected In-Vehicle Infotainment Systems (IVI) with Connected TV

PRESS RELEASE / December 23, 2021

Kiel (Germany), December 23, 2021 | Global smart TV solution provider and innovator, Foxxum, is collaborating with Cinemo, a global leader in automotive infotainment embedded solutions, to power a new In-Vehicle Infotainment (IVI) experience using Foxxum’s software and customizable CTV solutions.


With 10 years of experience in developing and optimizing solutions for CTVs and its apps, Foxxum is now expanding its scope and dedicating itself to the increasingly digital automotive industry, which continues to emerge as the next level in the streaming business.


Cinemo, a leading provider of automotive infotainment middleware, develops powerful and high-quality multimedia and streaming solutions, that enable the world’s leading automotive brands to build innovative and delightful IVI solutions for drivers and passengers alike.


In-Vehicle Infotainment (IVI) offers car drivers and passengers an ideal combination of entertainment and information, along with a safer way of interaction by using large touch screen displays, button panels and voice commands. IVI solutions include a wide range of content, kid-friendly and safe entertainment and serve as a perfect distraction while charging the car.


Foxxum will provide automotive clients with access to a variety of its extensive global entertainment content, along with a hub that can be customized to the user’s preferences and provide access to the most frequently used content, such as VODs and live TV channels.


Through this collaboration, Foxxum can leverage its strong relationships with its content partners to give them an opening in IVI in addition to the reach in CTV, without having to work with another partner.

A first demo of this joint IVI solution will be presented at the tech conference CES, which will take place in Las Vegas on January 5-8, 2022. Individual appointments can be arranged via


“’Made in Germany’ is a true seal of quality in the automotive industry, and that’s exactly what we can ensure with our new IVI solution Foxxum Car OS. With Cinemo, we have found the perfect technology partner with whom we can bring German quality and innovation to the global market,” says Ronny Lutzi, Foxxum CEO and Founder.

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The Atresplayer App is Available on the Foxxum App Store

PRESS RELEASE / November 5, 2021

Kiel (Germany), November 05, 2021 – The Spanish video-on-demand streaming app ATRESplayer is now available on the Foxxum App Store. The ATRESplayer app was created as a catch-up service from Atresmedia – one of the leading media publishing houses in Spain, that owns multiple popular private TV channels like Antena 3 and laSexta, which broadcast nationwide.

With the ATRESplayer app, viewers can gain access to all the programs from Antena 3, laSexta, Antena 3 International and the entire streaming content on Flooxer.


ATRESplayer is a freemium service, offering a free but limited selection of content with ads.

Additionally, users can purchase a monthly subscription to access all the ad-free content with ATRESplayer PREMIUM. The app is accessible worldwide and users who live outside of Spain can simply purchase the ATRESplayer PREMIUM International subscription to access the exclusive premium content.


Audiences who, for example, want to catch-up on the interviews of national and international celebrities, can find all the episodes from the entire seasons of the highly popular TV show “El Hormiguero 3.0“on the ATRESplayer app. In addition, viewers can enjoy a broad variety of TV series like “Los Hombres de Paco”, TV shows like “Mask Singer: Adivina Quién Canta”, the news, Spanish movies like “Veneno” and telenovelas such as “Amar es Para Siempre”.


“We are very proud to integrate ATRESplayer in this new world of smart TVs around the globe, high quality brands and devices that will strengthen our content, and FOXXUM gave us this opportunity to be closer to our subscribers,” says Juan Ignacio Jimenez Gargantilla, Director of Digital Business Development of Atresmedia.


“The addition of the ATRESplayer app to our Foxxum App Store is very special to us and brings tremendous value to our Spanish and international market. We are extremely delighted to be able to share the incredible content on the ATRESplayer app with our Spanish speaking viewers worldwide,” says Ronny Lutzi, CEO at Foxxum GmbH.


The ATRESplayer app is available on all Vestel devices and TV brands such as: Toshiba, Telefunken, Hitachi, and JVC.

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ADZINE Interview with Foxxum’s President Dirk Wittenborg

PRESS / October 18, 2021

Foxxum’s president Dirk Wittenborg sat down for a highly interesting interview with the German news magazine ADZINE to talk about the current state of the CTV world and market – from monetization options for operating systems to toll bridges, walled gardens, and the general outlook of the CTV world in the future, among other topics.

Below you will find the translated English version of the interview. To read the original German interview on the ADZINE website, click here. 


The Global Battle for Toll Bridges in CTV

When people in the advertising industry talk about CTV, most people immediately think of app providers and their streams. However, there is another level before that – the operating systems. With Foxxum, Dirk Wittenborg introduces such a CTV operating system, which is used by various TV brands in a similar way to Android TV or Amazon Fire. After Samsung, Foxxum is the second largest CTV platform in Europe, but nobody knows this because it’s used as a white-label solution. Simultaneously, Foxxum’s Kiel-based team develops CTV apps and operates rlaxx TV, a linear AVOD+FAST service. In this interview, Wittenborg explains why the real battle in CTV is taking place worldwide at a platform level and who will win the race.


ADZINE: Hello Dirk. How does the marketing on CTVs work when we go to the level of operating systems?


Dirk Wittenborg: Generally, the app providers work together with the platform partner, for example with us or Samsung. Nowadays, this often boils down to an inventory split because Amazon has shaped it that way. The platforms often want thirty percent of the inventory – which is just insanely expensive because it’s usually not there as a margin. We do this differently. For example, the TV manufacturer Sharp uses our operating system in Europe. We take over the marketing here and share the revenue with the brand.

ADZINE: What are the monetization options for operating systems?


Wittenborg: There are three levels: firstly, there’s the placement – if someone wants to, for example, sit next to Netflix on the landing page. These are the so-called placement fees. That’s when display banners are possible on the landing page of the platform.

And thirdly, you can work with pre-rolls or post-rolls, depending on the legal agreements in the video playout. Of course, you need the appropriate permissions for this. At rlaxx TV, we show an advertising video in a recommendation layer, where we recommend content from another app before it gets clicked. However, the partner must first allow the recommendation, followed by the marketing.


ADZINE: What about pre-, post-, and mid-rolls within streams?


Wittenborg: At this point, we’re directly in the video playout. Starting from an ecosystem, you take the app to a foreign country. Usually, the app owner takes over the marketing there, but signs a revenue share agreement with the platform. The classic rate for distribution is thirty percent, which dates all the way back to the old YouTube world. As I said, today it’s often not thirty percent of the revenue, but rather thirty percent of the inventory.


ADZINE: Advertisers are very interested in advertising on CTV, but it hasn’t really taken off yet, at least in Germany. What’s the problem?


Wittenborg: Germans are, simply speaking, specialists in making everything complicated. Marketing in CTV in this country often runs through sisters of the traditional TV marketers. Prosieben and RTL try to keep this situation as stable as possible for as long as possible. And the advertising industry is very conservative, they are doing what they know for now.

Nevertheless, U.S. players like Roku and Pluto are already here. Their advertising models are already established in the U.S., and they will also establish themselves here through view time and aggressive marketing.


ADZINE: The CTV market in Europe is very fragmented. Recently, one of our guest authors – from RTL – outlined an AdTech platform for CTV that covers several European markets and bundles TV-like advertising inventory. Do you think this is realistic?


Wittenborg: It’s realistic, but it won’t happen. It’s like the old Roman Empire. It’s a question of who sets up the toll stations. On the one hand, we have the cable network operator, who determines – via his subscribers and his set-top box – which of the advertisers gets into the living room. Then we have the satellite distribution channels like SES Astra, which in turn determine what it costs there.

In CTV, you’ll find walled gardens like from Samsung or LG. Sony and Phillips run ninety percent of their TVs on Android TV, so this walled garden is effectively run by Google. If someone wants to start an advertising community for CTV, then it’s called Google in the end anyway. But they’re definitely not going to join anywhere.


ADZINE: Who is building the most toll bridges?


Wittenborg: There’s a lot of speed on the market. In the U.S., Amazon has just announced that it’s developing its own TV set. They already sell their own chips for their cloud service, and the next step will be chips for end devices, like Apple is already doing. The goal here is maximum distribution of the toll bridges.

At a local level, the players are all different. The television market in Austria is perhaps still similar to the one in Germany, but in France or Spain it’s completely different. In the CTV field, Android, Amazon, Roku and maybe Facebook are the main players with global ambitions. There just aren’t many that market globally.


ADZINE: What made you think of Facebook?


Wittenborg: Facebook is looking for growth. Users on social media are no longer growing as strongly and advertising intensity has been exhausted there too. So, outside of the mobile space, the big TV screen is still the best place to advertise.

It’s just a question of who Facebook buys. Maybe it will be Roku – they only cost forty-five billion. Microsoft is sure to follow the same strategy soon. They could even buy Roku and Netflix with ease. And Disney, too, if they wanted to. In two years, Disney will have surpassed Netflix, and then it will be exciting to see what the even bigger ones do.

To put it this way: The giants in the USA have woken up. Amazon has just bought some content from MGM for 9 billion. But that’s still low compared to what one can spend.


ADZINE: Who do you see as the winner of this game?


Wittenborg: Netflix doesn’t have the financial strength to compete against players like Amazon, Google, or Facebook once they build the toll bridges and simply copy and displace Netflix. Disney, too, is very strong worldwide and has content brands like Mickey Mouse or Marvel and even theme parks – Netflix is far away from that. Plus, a lot of the content today is produced just to keep subscribers from leaving. So, the cost of content is going up, as is the cost of marketing due to increased competition.


ADZINE: How is this resolved?


Wittenborg: Above all, there will be a big race for the toll bridges, i.e., there will be a battle for the operating systems. Sixty percent belong to the big brands like Samsung, LG etc. forty percent are independent. Here in Germany these include Medion or Orion from the Otto Group. In each country, there are between three and five local brands, which are usually as big as Samsung. Everyone is fighting for this market right now. Samsung has gone from being a manufacturer to a global broadcaster. No one is attacking them directly, so it’s better to offer the local brands an operating system. That’s what we’re doing. For two years now, we’ve been competing with Android, Amazon, and Roku.

Google pays manufacturers ten dollars to use their operating system. At one-hundred million TV sets, Google is pricing the ticket to enter the game at a billion – in the first year. To build a base, they need five to seven years. That puts us at five to seven billion U.S. dollars, and that’s how much it costs just to participate. That’s an expensive gig.


ADZINE: Thank you very much for the interview!



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