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Brand New Foxxum CTV OS Launches with El Araby Group on Mediatek Chipset

Kiel (Germany), January 4, 2022 | The innovator in cutting-edge smart TV solutions, Foxxum, acquires the Egyptian electronics manufacturer El Araby as its first client for the brand new Foxxum CTV OS on MediaTek chipsets.


The El Araby Group – one of the largest industrial and commercial corporations in Egypt, the Middle East and Africa – manufactures and markets a wide range of engineering products such as TVs, laptops, and audio systems among an array of other electronics and appliances from brands such as Sharp, Tornado, and Toshiba.


Through this collaboration, the Foxxum CTV OS will be available on El Araby’s smart TV devices as an additional option to their pre-existing TV line-up. The Foxxum CTV OS was deeply integrated into the underlying TV software from SoC manufacturer MediaTek. By adding a web-based layer, implemented on specially defined OS interfaces to display the TV functions on the UI, each TV function has been rebuilt and improved.


The result is a unified user interface that seamlessly combines TV functionality and connected TV features. Through this web-based approach, the management, customization, and update process of the OS is easier than ever before.


“We took a deep dive into MediaTek’s SoC hard- and software within the last 24 months and launched an amazing new Foxxum CTV OS on MediaTek technology. It runs entirely web-based to allow navigation of the entire CTV from one landing page, integrating linear broadcasting and streaming in one place. This enables our clients to support desired customization with much less engineering. In this way, Foxxum can provide a great growth and cost saving opportunity,” says Mehmet Eroglu, Chief Commercial Officer at Foxxum GmbH.


Foxxum’s CTV OS offers monetization opportunities through interactive and user-friendly ad experiences across the complete ecosystem. Furthermore, through Foxxum’s extensive portfolio, it allows customers to enjoy not just premium global applications but also a wide range of local content worldwide.


“Due to our long-standing cooperation with Foxxum, it was clear to us that we would like to be the first to add the new Foxxum CTV OS to our devices. We see great potential and are certain that the product will be a global success,” says Mohamed Negmeldin, QA Director at El Araby Group


“The Foxxum CTV OS technology makes it much easier to customize the look and feel of our customers’ brand identities and offers all our clients additional monetization opportunities through the integration of ad banners in the TV UI. We are delighted that our long-time customer and partner El Araby will be the first to launch the Foxxum CTV OS. Furthermore, we are excited to offer our customers a great alternative to Google TV, as requested by all our global customers and highly appreciated by all TV brands that are searching for protection against dominance by global tech giants,” says Dirk Wittenborg, President of Foxxum GmbH.

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Foxxum and Cinemo to Power Connected In-Vehicle Infotainment Systems (IVI) with Connected TV

Kiel (Germany), December 23, 2021 | Global smart TV solution provider and innovator, Foxxum, is collaborating with Cinemo, a global leader in automotive infotainment embedded solutions, to power a new In-Vehicle Infotainment (IVI) experience using Foxxum’s software and customizable CTV solutions.


With 10 years of experience in developing and optimizing solutions for CTVs and its apps, Foxxum is now expanding its scope and dedicating itself to the increasingly digital automotive industry, which continues to emerge as the next level in the streaming business.


Cinemo, a leading provider of automotive infotainment middleware, develops powerful and high-quality multimedia and streaming solutions, that enable the world’s leading automotive brands to build innovative and delightful IVI solutions for drivers and passengers alike.


In-Vehicle Infotainment (IVI) offers car drivers and passengers an ideal combination of entertainment and information, along with a safer way of interaction by using large touch screen displays, button panels and voice commands. IVI solutions include a wide range of content, kid-friendly and safe entertainment and serve as a perfect distraction while charging the car.


Foxxum will provide automotive clients with access to a variety of its extensive global entertainment content, along with a hub that can be customized to the user’s preferences and provide access to the most frequently used content, such as VODs and live TV channels.


Through this collaboration, Foxxum can leverage its strong relationships with its content partners to give them an opening in IVI in addition to the reach in CTV, without having to work with another partner.

A first demo of this joint IVI solution will be presented at the tech conference CES, which will take place in Las Vegas on January 5-8, 2022. Individual appointments can be arranged via foxxum.com/contact.


“’Made in Germany’ is a true seal of quality in the automotive industry, and that’s exactly what we can ensure with our new IVI solution Foxxum Car OS. With Cinemo, we have found the perfect technology partner with whom we can bring German quality and innovation to the global market,” says Ronny Lutzi, Foxxum CEO and Founder.

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