CORE APP PLUS
YOUR IDEAS,
BROUGHT TO LIFE
We combine the proven Core App foundation with custom features, tailored design and third-party integrations to create a CTV app that stands out.
CORE APP, EXTENDED AROUND YOUR NEEDS
Whether you are already using Core App or starting a new project, Core App Plus gives you a highly customized app built around your requirements. We use Core App as the foundation and extend it with premium features such as Multiview and Voice Control, third-party integrations and tailored design adaptations. With dedicated product and engineering support, you benefit from Foxxum’s expertise from planning and development to launch and beyond.
WHAT YOU GET WITH CORE APP PLUS
Built on Core App
Benefit from the ready-to-use Core App foundation without starting from scratch. Our modular approach makes it easy to extend or adapt the app based on your product and business needs.
Custom Experience
Whether you need a custom advertising integration, a custom backend integration or a completely new capability, we design and build it for you.
Dedicated Support
With Core App Plus, you get a dedicated team that works closely with you on your roadmap to help achieve your business goals.
PROVEN FOUNDATION
BUILDING ON Core app
Don’t start from Scratch. Benefit from the fast time to market of Core App and launch your MVP in weeks, not months.
Benefit from the Core App Roadmap. As Core App evolves, new features can be incorporated into your app with limited additional effort.
Modular by Design. Our modular architecture makes it easier to add new features or replace standard components with custom implementations.
DIFFERENTIATION
CUSTOM EXPERIENCES
The CTV market is highly competitive and differentiated product experiences can make a real difference. With Core App Plus, you get access to advanced features components Foxxum has built over the years, alongside tailor-made functionality designed around your specific requirements.
MULTIVIEW
Let users watch up to four video streams on a single screen, across both live and on-demand content. Multiview is already available on Apple TV, Fire TV and Android TV, with Roku support currently in development.
VOICE CONTROL
Enable voice-based navigation and reduce reliance on remote input, while also improving accessibility for users with disabilities.
UI THEMES
Adapt brand colors and logos dynamically based on the selected profile, content type, or category.
PLATFORM-LEVEL CONTENT INTEGRATION
Use deep links and catalog integrations to improve content discoverability across supported platforms.
TAILOR-MADE FUNCTIONALITY
Need something unique? We design and build custom functionality tailored to your product vision, audience needs and business requirements.
BUILT FOR THE LIVING ROOM
DESIGNED FOR THE TEN-FOOT EXPERIENCE – LEAN-BACK, ONE REMOTE AND SHARED VIEWING.
BUILT FOR THE LIVING ROOM
Designed for the ten-foot experience - lean-back, one remote, and shared viewing.
FEATURES TAILORED FOR YOU
UX/UI DESIGN & RESEARCH
We employ the Double Diamond approach to precisely define the problem and deliver a tailored solution, ensuring an agile and iterative design process. Our CTV design expertise enables us to efficiently bring your ideas to life on TV, utilising well-proven patterns without reinventing the wheel for every detail. We can adjust any of the 4 phases based on your needs and existing work, either shortening or extending them as necessary.
TAILORED FOR YOU
UX/UI
CUSTOMISATION
When it comes to UI customization, Core App Plus gives you the flexibility to create a truly distinctive experience. We build a custom design system that ensures consistency across design and development while allowing for precise visual refinement and scalable theming.
TAILORED FOR YOU
EVERY SURFACE
IS YOURS TO DECIDE
01
Navigation & branding
Top bar, side menu or hub tiles. Your logo, your wordmark placement, your entry points.
02
Hero & spotlight
Full-bleed trailer, editorial carousel or static billboard — plus what the buttons do.
03
Rails, ratios & density
Poster, landscape or channel logo. How many per row, how much air between them.
04
Focus state & motion
The most important detail of a TV UI: how selection looks, scales and moves.
AGILE BY DEFAULT
HOW WE WORK - AGILE AND TRANSPARENT
Foxxum acts as an extension of your team – aligned with your KPIs, focused on the right priorities and combining deep CTV expertise with agile workflows. Your dedicated team can include a product owner, developers, designers and QA, working together from planning through release and continuous improvement.
01
DISCOVERY
Define the roadmap, MVP scope, target platforms and monetization strategy.
02
DEVELOPMENT IN SPRINTS
Work in agile sprints with close communication, iterative delivery and sprint reviews to align on progress and upcoming priorities.
03
MVP RELEASE
Foxxum handles final QA, platform certification and app submission to support a smooth release process.
04
CONTINUOUS DEVELOPMENT
After launch, the team continues with support, maintenance and iterative feature development based on your roadmap and business needs.
ADD YOUR PREFERRED PARTNERS
Third-party INTEGRATIONS
Benefit from Foxxum’s broad partner network across key solution areas. Whether you want to keep your existing integrations or need help identifying the right partners for your app, we support the setup that fits your business.
Bring Your Own Backend
Already have your own backend and APIs? Thanks to our layered architecture, we can integrate your existing services efficiently without rebuilding the entire app.
CMS & MAM
OVP
DRM
SSAI & ads
Payments
Auth & SSO
CRM
Analytics
Recommendations
EPG
Consent & CMP
Your API
REVENUE STREAMS
Monetisation OPTIONS
Core App Plus gives you the same monetization foundation as Core App, with added flexibility to combine multiple revenue streams in a single product. Subscriptions, pay-per-view and advertising can be used side by side – allowing you to build the model that best fits your content and business strategy.
In addition, Core App Plus supports both server-side and client-side ad insertion, giving you more control over how advertising is delivered and managed.
Native in-app purchase on Fire TV, Android TV, Samsung, Apple tvOS, Roku and Vizio
Payment options
SVOD, TVOD or pay-per-view
In-app purchases
Rent or buy through native stores
Advertising
SSAI and CSAI
Hybrid Models
Combine multiple revenue streams in one app
Our Clients
Foxxum helps media and sports brands to bring tailored CTV experiences to market.
Planning a CTV app launch?
Let’s talk about your product, platform strategy and the fastest path to market.
Are you interested in developing your application with us?
We would love to connect with you.
