Kiel, Germany / Santa Monica, California – Foxxum, a leading provider of smart TV, OTT, and Connected TV solutions, today announced the extension of its long-term partnership with Tennis Channel under a newly expanded agreement.
Since 2019, Foxxum has supported Tennis Channel in building, operating, and advancing its Connected TV app portfolio across major platforms including Roku, Fire TV, Apple TV, Android TV, Samsung, Comcast, and Vizio, as well as additional operator environments. Together, the companies have delivered a high-performance streaming experience built for scale, reliability, and the expectations of today’s sports audiences.
Under the new agreement, Foxxum will partner with Tennis Channel’s software engineering team to build a next-generation suite of Connected TV apps on top of Tennis Channel’s bespoke backend platform. This project represents a significant milestone within a broader long-term partnership focused on continued product innovation, platform optimization, and growth across the Connected TV landscape.
“We’re proud to continue our partnership with Tennis Channel and support the next stage of their CTV strategy,” said Ronny Lutzi, CEO, Foxxum. “Migrating existing apps to a new backend is a complex technical step, and our focus is on executing it efficiently across platforms while positioning the service for long-term growth.”
Matthew Graham, SVP at Tennis Channel, added: “Foxxum has been a trusted partner since 2019, operating as a true extension of our team. They bring deep CTV expertise, stay closely aligned with our business goals, and execute with an agile, collaborative approach that keeps the focus on the priorities that matter most. We’re excited to continue the partnership as we expand our streaming capabilities.”
The extended agreement further strengthens Foxxum’s position as a trusted technology partner for broadcasters, content owners, and streaming services looking to build, scale, and optimize premium CTV experiences across a fragmented device and platform ecosystem.
ABOUT TENNIS CHANNEL
Tennis Channel is the only multiplatform destination dedicated solely to tennis year-round. Together, the Tennis Channel flagship network, Tennis Channel 2, and the Tennis Channel app (tennischannel.com) deliver the most accessible and concentrated single-sport coverage anywhere. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament – including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more – alongside live studio programming including its premier series, TC Live. Tennis Channel 2, a free FAST channel available in over 100 million homes, brings fans matches from across the globe at every level of the game. The Tennis Channel app brings it all together in one place, delivering live and on-demand matches, original content, and a personalized multi-view experience for fans, available on mobile and connected TV devices. Owned by Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com), a joint venture with the Professional Pickleball Association.
Further information can be found at www.tennis.com.